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Privacy Policy

Effective Date:  8-3-2026

Last Updated:  8-3-2026

At Elliott Data Systems Inc., we respect your privacy and are committed to protecting your personal data. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit www.elliottdata.com (the “Site”).

We actively empower you to manage and control your personal information in compliance with global and regional data privacy laws, including the General Data Protection Regulation (GDPR), the California Consumer Privacy Act as amended by the California Privacy Rights Act (CCPA/CPRA), the Virginia Consumer Data Protection Act (VCDPA), and the Colorado Privacy Act (CPA).

  1. Information We Collect

We collect information that identifies, relates to, describes, or is reasonably capable of being associated with you (“Personal Data”).

  • Information You Provide Directly: Account registration details (name, email address), payment information, communications sent via contact forms, and support inquiries.
  • Information Collected Automatically: Device details, IP addresses, browser types, interaction metadata, session recordings, and click paths collected via cookies, tags, and analytics scripts.
  • Information from Third Parties: Payment processors, cloud hosting vendors, advertising networks, and integrated services.
  1. Analytics and Third-Party Tools

To better understand how users interact with our Site and to improve user experience, we utilize specific third-party analytics and optimization tools.

  1. Google Analytics

We use Google Analytics (specifically Google Analytics 4) to track and analyze website traffic, user demographics, and engagement behaviors. Google Analytics uses cookies to collect information such as your IP address, browser type, referring pages, and time spent on our Site.

  • Purpose: Site performance evaluation and user flow optimization.
  • Data Processing Safeguards: IP masking/anonymization is enabled where applicable.
  • Opt-Out: You can opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on or by adjusting your preferences in our Cookie Banner.
  1. Hotjar

We use Hotjar to better understand our users’ needs and optimize our service and experience (e.g., how much time users spend on which pages, which links they choose to click, what users do and don’t like). Hotjar uses cookies and other technologies to collect data on our users’ behavior and their devices.

  • Data Collected: Device IP address (captured and stored only in anonymized form), device screen size, device type (unique device identifiers), browser information, geographic location (country only), and preferred language used to display our website.
  • Hotjar Privacy Commitment: Hotjar stores this information in a pseudonymized user profile. Neither Hotjar nor we will ever use this information to identify individual users or to match it with further data on an individual user.
  • Opt-Out: You can opt out of Hotjar’s creation of a user profile, Hotjar’s storing of data about your usage of our site, and Hotjar’s use of tracking cookies on other websites by following Hotjar’s Opt-Out Link.
  1. Standard Infrastructure and Service Providers

We rely on trusted third-party vendor platforms to operate our services effectively:

  • Payment Processors: Third-party payment gateways (e.g., Stripe, PayPal) securely process financial details. We do not store full credit card numbers on our servers.
  • Cloud Hosting & CDN: Infrastructure vendors (e.g., AWS, Cloudflare) host our website assets and manage security routing.
  • Email & Customer Support: Operational tools manage communication logs and support requests under strict confidentiality obligations.
  1. How We Use Your Information

We process your Personal Data under valid lawful bases:

  • Service Delivery: Operating, maintaining, and providing features on our Site.
  • Site Improvement: Analyzing visitor behavior via Google Analytics and Hotjar to enhance UI/UX.
  • Communication: Sending administrative notices, system updates, or requested marketing materials.
  • Legal Compliance: Complying with statutory reporting, enforcing terms, and preventing fraud.
  1. Your Privacy Rights (Active Data Control)

Applicable privacy laws grant you concrete, actionable rights over your Personal Data. We fulfill requests under GDPR, CCPA/CPRA, VCDPA, CPA, and equivalent privacy statutes:

Right Description
Right to Access / Know Request confirmation of data processing and a copy of the specific pieces of Personal Data collected.
Right to Rectification Request correction of inaccurate or incomplete Personal Data.
Right to Deletion Request permanent deletion of Personal Data, subject to regulatory retention exceptions.
Right to Portability Obtain your data in a structured, machine-readable format for transfer to another service.
Right to Opt-Out Direct us not to sell or share your data for targeted or cross-context behavioral advertising.
Right to Non-Discrimination You will never face adverse pricing or service discrimination for exercising your legal rights.
  1. How to Exercise Your Rights

You can submit a Data Subject Request (DSR) or Consumer Rights Request through any of the following channels:

  1. Self-Service Account Settings: Update profile settings directly in your user dashboard.
  2. Email Request: Send an email to identity@elliottdata.com with the subject line “Data Rights Request”.

Request Verification & Timelines

  • Verification: To protect your security, we verify request authenticity via account verification or email confirmation before granting data access or deletion.
  • EU/UK (GDPR): Responses are provided within 1 month.
  • US States (CCPA/CPRA, VCDPA, CPA): Responses are provided within 45 days.
  1. Cookies and Tracking Opt-Out

You can control cookies and tracking tools through multiple methods:

  • Our Cookie Banner: Use the preference center on our Site to toggle non-essential analytics cookies (Google Analytics, Hotjar) on or off.
  • Browser Controls: Most browsers allow you to block or delete third-party cookies via standard privacy settings.
  • Global Privacy Control (GPC): Our Site supports opt-out preference signals like GPC for users in applicable US states.
  1. Appeals Process (US State Laws)

If we decline to act on your privacy request, you may appeal the decision by replying to our response email or contacting identity@elliottdata.com with the subject line “Privacy Appeal.” If your appeal is denied, you may lodge a complaint with your state Attorney General.

  1. Contact Us

For questions regarding this policy or our privacy practices, reach out to:

  • Email: identity@elliottdata.com
  • Postal Address: Elliott Data Systems Inc., Attn: Privacy Officer, 17825 Edison Ave. Chesterfield, MO 63005